You may have heard about LittleBigPlanet. It's only one of the most anticipated games this year. In order to increase anticipation, Sony released several preorder bonuses that were given to various retailers.
Best Buy got a special downloadable Nariko SackGirl, a costume for your character.
OK, so this post is probably going to be mostly opaque to non-programmers, but that's fine. It's a rant. You don't have to understand it.
When I first inherited this web app, one of the first things I did was to move various display logic (namely, the URLs of icons) out of the database and into the display side. I did this in a somewhat "hackish" sort of way by just creating URLs named after the primary keys of the table. (A cleaner way might be to use CSS.)
Any way, time goes on and I move on to other things. Eventually I'm asked to come back and help clean some things up.